Three audiences, one site
Visitors, members and conference attendees need different paths through the same navigation, without it feeling crowded.
Portfolio / Case study
A public face for the association, and a home for its members.
A professional association of fundraising and advancement staff needed a site that explains the organization, supports its annual conference and gives members their own area. We built it on WordPress.
The goal
Serve visitors, members and conference attendees.
Different people arrive with different needs. Prospective members want to see what joining offers, members want their own tools and attendees want conference details that are always current.
A conference that returns every year
Each edition needs its own page, a committee page and an archive of previous years, so nothing is lost when a new one begins.
Members only content
Some pages and the member directory are meant for people who log in, so access had to be separated from the public site.
What we built
Six pieces, one working system.
Structured navigation
A multi-level menu groups About, Annual Conference, Jobs, Membership Benefits and a Members Only area, with a Contact button always in view.
An annual conference section
A page for the upcoming conference, an archive of previous ones and a conference committee page.
A jobs page
A dedicated place for job openings in the field, linked from the main menu.
A members only area
Member login and logout, a members landing page and a member directory.
Member institutions on show
A logo wall of member institutions plus board of directors and bylaws pages build credibility.
A home page with a clear message
A slider with the core messages, a featured campaign and a call to join the network.
How members use it
From first visit to member access.
- 01
Learn about the association
About, board, bylaws and member institutions explain who is involved.
- 02
See the benefits
A membership benefits page sets out why joining is worth it.
- 03
Log in
Members sign in to reach the members only area.
- 04
Use the tools
Members browse the directory, check the jobs page and follow conference news.
What is live
What this project delivers today.
- A multi-level site with five main sections and a contact call to action in every view
- An annual conference section with current, previous and committee pages
- A jobs page and a members only area with login and a member directory
- A wall of member institution logos, plus board and bylaws pages
- A featured campaign page linked from the home page
Measured results
The site is live. Membership and event figures will be added here once the client approves sharing them.
Let us make it useful
Running an association or membership and need one home for it?
Tell us what you need. We will help you work out the most practical next step.
Book a call YOUR DIGITAL PARTNER