Explaining a broad offer simply
Web development, AI integration and automation overlap. Each needed its own clear description without sounding like jargon.
Portfolio / Case study
A portfolio that explains the work before the projects are in.
An independent developer needed a personal site that explains what they do, shows how they work and builds credibility through writing while project write-ups are still being prepared.
The goal
Make a technical offer easy to understand.
Visitors should grasp within seconds that this is a developer who combines web, AI and automation, see how the work is done and know how to get in touch.
Credibility before case studies
The projects area is still being filled, so articles and a clear process carry the trust in the meantime.
A site that can keep growing
New articles and projects should drop into a structure that already works.
What we built
Six pieces, one working system.
A positioning-first home page
A strong opening statement, a short intro and a ticker of core services say what this is about straight away.
Three service paths
Web development, AI integration and workflow automation each get a short description and a link to go deeper.
A projects area
A selected work section and a projects page, ready to hold case studies as they are published.
An articles section
A latest articles feed on the home page and a full archive, launched with three articles on practical AI in WordPress and web development.
A simple process
Understand, design and build, then refine: three steps that show how the work is done.
Clear contact paths
Calls to action in the header, the middle of the home page and the footer.
How a visitor uses it
From first impression to first message.
- 01
Read the pitch
The hero says who the developer is and what kind of work they take on.
- 02
See the services
Three service paths explain the offer.
- 03
Check the proof
Articles and the process section show how the developer thinks.
- 04
Get in touch
Contact calls to action appear throughout the page.
What is live
What this project delivers today.
- A six page site: Home, About, Projects, AI and Automation, Articles and Contact
- Three service paths, each with its own description
- A latest articles feed with three launch articles
- A projects area ready for case studies
- Contact calls to action in the header, the body and the footer
Measured results
The site is live. Traffic and enquiry figures will be added here once there is enough data to report them honestly.
Let us make it useful
Need a site that explains what you do?
Tell us what you need. We will help you work out the most practical next step.
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